"Think Different"

Timothy Wilson is a psychology professor at the University of Virginia and the author of the book “Redirect,” about how we change our minds and behavior. Stories are more powerful than data, Wilson says, because they allow individuals to identify emotionally with ideas and people they might otherwise see as “outsiders.”

Jonathan Haidt is a psychology professor at the Stern School of Business at New York University and author of “The Righteous Mind.” He says that people change their minds all the time, but hurling data and rational arguments at people is usually not what what triggers the change. Whether you’re changing your own mind or someone else’s, the key is emotional, persuasive storytelling.

In 2013, let's share our stories about pit bulls in ways that inspire people and speak to their values.
-Kim Wolf